Keep the Heart Rebrand
Taking Bible study from learning to living.
Client: Keep the Heart
Industry: Spiritual Resources
Package Category: Foundations Rebrand Package + Bespoke Packages
Project Overview
Keep the Heart is a small business providing relatable resources for growing in faith. The client sought a refreshed brand identity that retained the essence of their original logo while creating a more unified and modern aesthetic.
Challenges & Objectives
Maintain brand recognition while updating the visual identity.
Create a cohesive design system with an expanded, unified brand presence.
Develop branding materials that appeal to a primarily female audience.
Ensure consistency across digital and print assets.
Creative Direction & Approach
The rebranding process began with a deep dive into brand strategy—defining core values, audience insights, and messaging. The new identity preserved the recognizable intertwined hearts but introduced a refined, hand-drawn style with an elegant color palette to enhance brand consistency.
Deliverables
Primary & Secondary Logos
Brand Style Guide
Business Card Design
Discount Card Design
Podcast Cover
Product Photography
Final Project Files
Results & Impact
The new brand identity modernized Keep the Heart’s visual presence while maintaining its heartfelt mission. By strengthening consistency across all touchpoints, the rebrand has positioned the company for greater audience engagement and growth.
Original Logo